The original Internet ecosystem was one in  HE Tuber which everyone worked independently and did not welcome competitors. In recent years, there has been a loosening of the ecosystem: for example, the handshake between Alibaba and Tencent, the reconciliation between Dangdang and JD.com, and even Alibaba’s Tmall has settled in Applets. But recently this trend has been retracted - is it really because small programs are banned because they violate the corresponding rules?

"tearing down walls" and App islands showing signs of loosening.

Since the entrance of Internet traffic has shifted from PCs to smartphones with large and small screens, typical apps led by WeChat, Alipay, and Baidu have become super and isolated based on the considerations of meeting consumers' diverse service needs and the ecological strategies of their respective platforms. It has two major characteristics: large, comprehensive and closed.

the approaching ceiling of mobile Internet traffic, and the challenges from new app forces such as Douyin, Kuaishou, and Pinduoduo, traditional Internet platforms that used to be inseparable are now using the mini program as a super The ecological "filling" of Apps enables interoperability.

Taking the editor-in-chief as an example, since April 2022, he has used the Meituan power bank service 11 times through the Alipay mini program. In addition, if you go to shopping mall restaurants for daily consumption, you can now use Alipay to directly scan the QR code of the Meituan mini program to order food. During 618, the editor-in-chief discovered that “Tmall Premium” can be searched for on the WeChat mini program, and goods can be purchased directly on WeChat (only WeChat payment is supported).

 revolution" that has taken place in the mobile Internet world after the birth of "mini programs". The above are just interactions that can be intuitively experienced by consumers on the server side. In June last year, the WeChat Moments advertisement was launched, the first WeChat advertisement that can be redirected (second click) to the Tmall flagship store. In April this year, Tencent Video and Douyin Reach cooperation. In more vertical fields, the services of giants that used to be "distinct" are quietly opening up.

Compared with the "island" thinking of traditional mobile 

Internet giants, mobile Internet newcomers such as Douyin and Kuaishou have been more "cooperative" thinking since their birth, potentially affecting the current and future mobile Internet ecosystem. For example, the cooperation between Kuaishou and Meituan (the mini program "Meituan"), the cooperation between Douyin and Ele.me (the mini program "Ele.me Takeout"), and Suning.com's entry into Meituan/Ele.me/Baidu and other platforms to sell products goods……

We must also admit that the interconnection of Internet services is only realized in certain businesses. For example, JD.com still does not support Alipay, and Taobao page sharing on WeChat still only supports the "Taobao password" method. Compared with users' needs for interconnection, the major Internet giants currently only support some or even a small number of levels (without direct benefits). conflicting business) to give satisfaction.

Screenshot source: WeChat App

However, before the deadline (June 26), the editor-in-chief opened the WeChat App and clicked on the "Tmall Premium" applet. The system prompt page showed that "Tmall Premium has suspended service due to violations."

Obviously, the road to "tearing down the wall" of the mobile Internet is full of ups and downs.

In the future, will the "tearing down the walls" between apps stop here or continue? To what extent will the interconnection between giants proceed? What is driving this interoperability? If you want to understand these, you must look for answers from the development context of the entire mobile Internet.